🔗 Share this article

Users will soon have a new feature that permits them to lessen the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it presently contains in excess of 1 billion AI videos.

Trial and Implementation

This change is being tested over the coming weeks before a full-scale rollout. This shift coincides with a surge in AI content, spurred by emerging content generation software.

AI Proliferation Online

Recent reports that approximately a tenth of the quickest rising video streams on a competing service exclusively feature content made by AI. A large amount of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is typically illogical or dreamlike.

Our research shows that a lot of users enjoy content produced via AI tools, ranging from digital art to science explainers, and we want to provide users the option to increase or decrease of that, based on their own likes,” said a platform representative.

Volume and Proportions

The platform shared that there are presently over a billion videos on its service labeled as AI-generated. Overall, more than 100 million media items are submitted to the app each day, making clips made by AI a limited part of its total content library.

User Control Features

Members will be in a position to reduce or increase the level of AI content they see by accessing the content preference feature in the app and selecting the AI content topic. Additional categories that currently be modified under the filter cover current affairs, style, beauty, and dance.

Platform Guidelines

TikTok’s rules mandate creators to label “realistic” AI-generated content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any realistic AI video that is not labeled can be taken down under its terms of service.

Additionally, the service will from now on attach an “AI-made” label to content produced via its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This action is designed to stop users from seeking to bypass the labeling process.

Educational Initiatives

TikTok is also launching a $2 million AI literacy fund for specialists and institutions to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on teaching programming and robotics.

Content Safety Approach

TikTok has supported its content review process, following controversy over plans to cut jobs for numerous content moderators in the UK. It is set to cut hundreds of positions in its trust and safety team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.

A senior executive clarified that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most harmful content prior to it has to be seen by people. The platform stated a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”